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Zero Friction MarketingFrom the creator of the best selling ClickBank products such as 4 Tier Annihilation Method, Affiliate Payload and The Site Rush comes Saj P’s New  CPA Marketing Blueprint, Zero Friction Marketing.

If you have been paying attention to the Internet marketing gurus over the past year, you know that anything related to CPA marketing has been white-hot. Unfortunately, most of the information out there convinces people that they can only make a profit by becoming a Google Adwords super-affiliate or a world-class SEO expert. It’s like an inexperienced mountain climber thinking they can only be successful by climbing Everest.

The truth is, there are other mountains out there, and many more routes to the top of the world than most people realize. The Zero- Friction Marketing course goes in-depth on often-overlooked strategies that have allowed super-affiliates to take CPA marketing to a level most marketers only dream about.

Rather than focusing only Google as so many courses do, Zero- Friction Marketing gets beginners to profitability faster by debunking some common myths about affiliate marketing, such as:

1. MSN is a waste of time – stick with Google Adwords. Wrong!

The MSN search engine (now called Bing) is a cash cow for PPC – if you know the right way to go about it. Zero-Friction marketing proves that even though Bing may have less traffic, that traffic can convert better than anything Google and Yahoo affiliates are used to, at lower cost.

2. Media buys are only for big corporations. Wrong again!

Many people have never even heard of media buys, or if they have, they think it’s a strategy only companies with deep pockets can afford. In fact, the course shows how even beginners with a fast-food budget can get Michelin-star results by buying advertising space on websites. Not only that, we demonstrate how successful affiliates take media buys to the next level and get massive traffic, at prices so low it would make most PPC affiliates cry.

3. For social network advertising, concentrate on Facebook

MySpaceThat’s zero for three…In fact, we find MySpace much more profitable – remember MySpace? Zero-Friction marketing shows why advertising on MySpace can be a cost-effective and extremely profitable way to target offers. The hard truth is that CPA marketing is becoming more and more competitive, and while ‘saturated’ is a harsh word, we feel people are definitely ready for a course with a fresh approach that doesn’t just rehash the basics.

The advanced methods taught are far from saturated – in fact, even many successful marketers are unaware of them – so you get the chance to “get in on the ground floor” and start making money faster and more easily, with less frustration. When Saj put the Zero-Friction Marketing course together, he wasn’t trying on coming up with a product that left none of the crucial details out and encourages buyers to take action. With that in mind, ZFM is designed to get information across clearly and leave customers feeling they have what they need to hit the ground running.

For beginners, Zero-Friction marketing also offers the kind of road map to CPA offers many experienced affiliates probably wish they had when they started out – What are the different types of CPA offers? Which kinds work best for different promotion methods? But gets to the point without the many pages of fluff found in other CPA marketing guides.

ZFM is not aiming for information overload – no 1,000 hours of video and two years of webinars – just a clear, complete plan for CPA marketing domination that includes both detailed PDFs and accompanying video walkthroughs of the techniques.

Zero-Friction Marketing is broken down into three modules and one bonus module, exploring the methods and techniques we use everyday in our successful affiliate marketing businesses. And Saj doesn’t just go over the theory – the Zero-Friction Marketing videos give a “behind the scenes” all-access tour of our most profitable techniques in action as you login to CPA networks and find offers, and build real, profitable CPA campaigns.

What You’ll Get


Zero-Friction Marketing Cheat Sheet

Just to give you an idea of just how thorough the Zero-Friction Marketing system is, below is a stripped-down “Cliffs Notes” version that outlines the course from start to finish.

Module 1: “The Underground CPA Files”

Why CPA Marketing?

It never hurts to take a step back and ask the question, “Why are we doing this?” Saj provides a clear explanation of why concentrating on promoting traditional commission-based affiliate offers can be frustrating and expensive, and why CPA is such a great alternative, especially in a down economy.

CPA NetworksGetting Accepted Into CPA Networks

How to get accepted into CPA networks is one of the top questions beginners ask.

The networks are only getting more selective as CPA becomes more popular and well-known, so for some customers having a step-by-step guide that goes into detail on what to put down in each field on the application form is probably worth the cost of the course in itself. Saj also provides a short list of the CPA networks he personally uses.

Different Types of CPA Offers

Any experienced CPA marketer knows that CPA offers are not onesize- fits-all, but for beginners sorting through long lists of offers can be intimidating. To cut through the confusion, Saj offers a detailed breakdown of the eight different types of offers and the advantages and disadvantages of each:

•ZIP submits

•E-mail submits

•Long forms

•Short forms

•Free trials

•Downloads

•PIN submits

Saj also provides screenshots with examples of each type of offer and typical payout amounts.

Picking Offers

CPA OfferSaj goes in-depth on how to pick winning offers out of the pile, immediately improving the odds of success. He explain the often misunderstood concept of “EPC” – what it is and how to use it – and a break down the winning strategies for judging landing page quality to determine which are going to convert the best, including how to spot landing pages that customers will find believable and trustworthy enough to take the next step rather than hitting the “back” button (hint: you can’t just take what visitors wanted from a landing page in 2007 and expect to be successful in 2009).

You will also go through test cases and evaluate real CPA landing pages to demonstrate how easy it is to use our unique “checklist” to separate the winners from the losers.

Driving Traffic: Different Types of PPC Promotions

Direct-linking to CPA offers vs. using a “presell” page.

Setting up Hosting, Choosing Domains, and Using FTP Too often, beginners get excited about a new affiliate marketing technique and want to jump right in, but then get snagged by “techie” headaches like finding a good Web host, how to find a good domain name that hasn’t already been registered, what “nameservers” and “add-on domains” are and how to use them, or how to use FTP software.

ZFM sure that you can get right to the “good stuff” by laying out a no-fluff, step-by-step guide to buying a domain, setting up hosting, using FTP – and how to save money in the process.

Presell Pages

There’s more than one way to make a presell page, and Zero Friction Marketing demonstrates how to put together two different and very effective types: an authority review page and a “story blog,” both of which work well for CPA offers. Saj discuss’ when to use each type of presell page, plus examples of our own successful presell pages.

Websites

Another common concern among beginners is how to put together a website without having to learn HTML or pay hundreds of dollars for a WYSIWYG editor like Dreamweaver. ZFM shows how easy it is to put together a nice-looking HTML web page with free software.

Blogs & Installing Wordpress

Wordpress blogs work great, but figuring out how to install Wordpress correctly with all the right plugins and settings can be a frustrating learning curve. With that in mind, ZFM offers a paint-by numbers guide to getting Wordpress up and running like the well oiled machine it should be.

Advertising with MSN/Bing

Bing has long been the most profitable search engine for many super affilaites, especially when used to promote CPA offers.

There are a lot of misconceptions about Bing – many affiliates would just assume that a search engine that gets less than 10% of search traffic isn’t worth their time – but we give a crash course on how to use Bing’s 465
million visitors per month to pull down serious profits.

MSN.com/Bing

BingAn introduction to the MSN/Bing portal, and why it’s a smart choice
for CPA marketers.

Advertising on Bing How affiliates can use Microsoft adCenter to cut costs per click in half (or more) and direct-link without worrying about Google’s ‘one
advertiser per URL’ rule.

Signing up for your adCenter Account

How to set up your adCenter account the right way from the start – complete with screenshots – and make sure your account gets approved quickly.

Creating Campaigns and Ad Groups

There are two different approaches for setting up your ad groups in adCenter – You will go over both methods with detailed walk-throughs to ensure that new advertisers get their accounts well-organized from the beginning.

Writing Killer Ad Copy

One of the pitfalls faced by new PPC affiliates is the challenge of writing good ad copy – get it wrong, and click-through rates will be poor, cost per click will be higher, and conversions will fall. Zero Friction Marketing teaches important, but often-overlooked concepts
like:

•How to use “action words” to attract clicks

•How to use CPA offer landing pages as “cheat sheets” to construct
a winning ad

•How to split-test ads in adCenter to ensure your best ad copy gets
displayed

Choosing Keywords

Keywords are one of the main ingredients when setting up PPC campaigns, but too often it’s a sticking point for affiliates unsure of which keyword tool to buy, how to find keywords that will lead to sales, and which “match types” to choose in order to avoid wasting money. ZFM teaches a special technique that avoids the high-priced paid keyword tools and maximizes high-traffic, high-converting keywords.

Keyword Match Options

AdcenterJust like Adwords, adCenter gives you the option of targeting “broad match,” “phrase match,” and “exact match” keywords. Which options to choose is a cruicial decision for maximizing ROI and keeping tire-kicker clicks to a minimum. You will go through a real-world keyword brainstorming session to demonstrate how to do this the right way.

Dynamic Text

In adCenter, there are a number of options for including {dynamic text} in PPC ads, and we go over how to use them properly.

Content Network

Microsoft adCenter gives you the option to advertise on “search” listings, and also on content-based web pages owned by Microsoft and participating advertising partners.

Advanced – Tracking with SubIDs

Tracking is one of the secrets that separates super-affiliates from the rest of the pack, yet most PPC advertisers are unaware of what SubIDs are, much less how to use them properly. Saj goes over two completely free SubID tracking methods that allow tracking of adCenter campaigns down to the keyword level.

Media Buys – Media Buys Intro

Media buys, which involve purchasing banner ad space on websites, blogs and forums, can be extremely lucrative, but like any other method you need to know what you are doing before you jump in – the course provides an in-depth crash course in media buy strategies that covers how to target offers, which types of CPA offers work best for banners, and how to get started with a small budget.

Targeting your Audience

Success with media buys depends on knowing something about the audiences you are targeting on particular websites: How old are they? Are they male or female? What are they interested in? The course shows how this information can be gotten quickly and for free.

Banner Positioning and Dimensions

Banners come in a variety of sizes, and most websites offer a number of different page placements. Which of these options – top or bottom, left or right, square or rectangular, small or large – works best? Saj demonstrates show to evaluate where what types of banners and placements are likely to generate the biggest profits.

Adbrite Exposed

AdbriteOn Adbrite, you can outbid other advertisers for banner placements, and they offer two different payment methods – PPC and CPM. Many people don’t use Adbrite the right way, and end up getting tons of clicks with very few if any conversions, but Saj goes over how to get the most out of the service without losing your shirt.

Other Banner Networks

ZFM also goes over a number of other lesser-known networks that allow affiliates to buy banner space everywhere from major web portals to niche blogs. Until now, most of these have been known only to a select few super-affiliates who have been quietly milking them for mind-boggling traffic and hoping no one would notice. Zero Friction Marketing goes over each of these networks in detail and explain how to maximize profits.

The course also explains the proprietary covert media buying method that allows affiliates to “cut out the middle man,” start buying quality banner space for literally pocket change and cash in to the tune of thousands per month from the CPA networks – this is completely “white hat,” but almost no one is using this method.

Bonus Module: Advertising with MySpace

There are many social networking sites out there, but their advertising policies vary – Facebook, for example, is known for being extemely finicky about the kinds of ads they will accept. MySpace, on the other hand, is advertiser-friendly and has a very easy-to-use PPC system that allows affiliates to purchase banner space and start with a budget as small as $5 per day.

Even though Saj has been having a high level of success advertising on MySpace, he estimates that 98% of marketers don’t even know MySpace has its own advertising platform, and even many of the remaining 2% don’t know how to turn MySpace into a CPA cash machine. In this special bonus module, Saj covers the details of how to make MySpace work for CPA, including:

•Picking CPA offers that work with MySpace

•Targeting your audience effectively

•Setting up your MySpace PPC account, and setting up MySpace

PPC campaigns the right way

•Tracking click-throughs and profits

Get Zero Friction Marketing Now!

CPA or “Cost Per Action” marketing is one of the simplest methods for beginner Internet marketers to begin making money online. For years, this type of affiliate marketing has been an industry secret of the insider “big players.” By “secret” I refer to the fact that while most people were bus trying to promote Clickbank info products, the real money was being made through these secret CPA affiliates.

A typical CPA offer would result in the user taking a required action to meet the desired outcome that affiliate would need to generate a commission. For example, the user may be required to fill out their email address, post code, or simply request a free sample by filling in their details. Some consumers may also be required to make a purchase of a small amount of goods.

As an affiliate of offer promotions, the advertiser pais you a set commission for the lead you generate for the company. For example, if a company was releasing a new product, and they wanted to test out the consumer feedback from their newly released product line. For each person who opts in, the advertiser may agree to pay you $1.50 and your job as a CPA affiliate is to drive traffic to these offers and receive $1.50 for every person who submits their details in the required fields.

This style of promotion is general standard. Others might pay as much as $100 for an optin, although if the payout is higher, the offer might require much more information from the customer or ask for a small upfront payment.

Essentially as a CPA marketer, you are traffic brokering. The traffic you buy is sent to the advertisers page, and if it converts well, you get paid. Sounds easy doesn’t it? This can be simple, but it’s generally a lot harder then you think.

Because it is so profitable, CPA marketing is extremely competitive. For a beginner in Internet Marketing, it can be intimidating to start trying to compete with super-affiliates making $100k a day and even more. Although more commonly, other affiliates who are generating $500 – $1000 per day with CPA marketing. As there is a lot of competition, the beginner affiliate marketer can face some challenges when they get started. The truth is, a lot of beginners simply get frustrated and give up when they figure out that CPA marketing can be difficult and expensive.

CPA marketing can be all that the sales letters say it can be. It can make you anywhere from $10 to $100k per day if know the right methods.But it can also be frustrating if you jump in without the right information. There are a lot of CPA courses that claim that they will make you tons of money.

Webmasters often avoid dealing with the issue of search engine optimization, as it often seems to complex and mysterious. Today I’m going show you that search engine optimization is not scary, and with that being said, it’s time to face that fear. Continuing to avoid the issue of high search engine rankings for your website is only going to hurt your business, as it is a crucial part of any successful business.

Up to 85% of people looking for goods and services on the internet use search engines like Yahoo,Msn and Google. Search engine optimization is based around the principle that you should have your website ranked well for the search engines to attract targeted customers to your website, who are then more likely to make a purchase.  The users who visit your website is relative to the ranking of your website in the search engines. That’s what search engine optimization is about.

You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or, you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on your homepage.

The title bar is featured at the top left hand corner of your internet browser. Look at what the web browser says when you go to your website home page. To increase search engine rankings, you should include your main keyword phrases in the title bar of your web browser.

Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. Keep each page title to around six keywords or less. Don’t include repeated words in your title bar, and if so, try to avoid having the same words next to each other.

The next variable your should take into consideration is the quality, and the originality of the content on your web site. The text on your pages must contain the most important keywords, and the words that potential customers will be typing into search engines to find your site.

You should carefully chose your words for each page, and aim to have around 100 – 250. If you want to achieve a high ranking on search engines, this text is essential.  The text, and not the graphics, of your website must be in HTML format, so the search engines can read it and give you good rankings.

You want to see if your website text is in HTML format, and to do this, simply highlight a selected text within the body of your website, and if you can do so, it’s ok. The text is probably in graphic form if you can not highlight each individual word. If you can not highlight the text, contact your webmaster to change the text to a HTML format in order to achieve better search engine rankings.

You then should take a look at your meta tags. Meta tags don’t really have a great deal of effect on your search engine rankings. Although, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.

To see if your meta tags are set up properly, click the “view” button on your web browser, and select “source”. A window revealing the HTML code of your website will open. If you have meta tags, you will see them appear near the top of the window. For example, a meta tag would read: meta name=”keywords” content=. Have your webmaster put this code into your website if you do not have it.

Lastly, we come to the issue of link popularity.This is a factor that is extremely important in terms of search engine rankings. This is the quality and quantity of websites that link to your website. This helps to drive quality traffic to your website, and also increases search engine rankings.

Having a good search engine ranking is crucial for your success as an internet marketer, or any business for that matter. This is because it drives quality traffic to your website, and most of all, it’s free.

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